AMAZON #1 BESTSELLING BOOK
Words have the power to sell.
With the introduction of Al
in the world of marketing, writing to sell has become easier than ever.
In Write with Al: How to Grow Your Business with Effective Marketing Strategies, author Shweta Gandhi shares tips for you to leverage the power of copywriting and Al to drive business growth.
By the end of this book, you’ll have a comprehensive understanding of how to create impactful marketing campaigns, connect with your audience on a deeper level, and achieve your business objectives.
Whether you’re an entrepreneur, coach, trainer, marketer, or a business owner, this book will equip you with the knowledge and tools you need to succeed.
“WRITE WITH AI” WINNER OF THE GOLDEN BOOK AWARD 2025
Inside the Book: Explore the Chapters
Chapter 1 – Introduction to AI-Powered Copywriting
The Rise of AI in Copywriting
Why is Copywriting Important for Your Business?
How Your Business Can Benefit from Integrating AI-Driven Copywriting
Can Words Sell Your Product or Service?
The Impact of Marketing Words and Slogans on a Customer’s Psyche
Do You Have to Be a Copywriter to Write Well?
The Fundamental Principles of Powerful Copywriting
6 AI Copywriting Tools You Can Use
Understanding the Limitations of Copywriting with AI
Chapter 2 – The Role of Copywriting in the World of Content Marketing
Content Marketing Vs. Copywriting
The Importance of High-Quality Copy in Content Marketing
12 Types of Online Content to Promote Your Website
How to Utilise AI in Your Brand’s Content Marketing Strategy
5 Elements of a Strong Content Marketing Strategy
SPECIAL BONUS: 101 Power Words That Sell
Chapter 3 – Tailoring Your Copywriting to Resonate with Your Target Audience
The AIDA Formula
Defining Your Target Audience’s Demographics and Psychographics
Why Audience Research Matters
The Role of AI in Audience Research
Crafting Buyer Personas Based on Demographic and Psychographic Data Using AI
Addressing Your Target Audience’s Motivations, Needs, Challenges, and Pain Points
Using Empathy to Understand the Mindset of Your Target Audience
Chapter 4 – Adopting the Right Tone and Voice for Your Brand
What is a Brand Voice?
How to Find Your Brand Voice
How to Choose a Tone That Aligns with Your Brand Personality
Tailoring Your Language, Style, and Messaging to Match Your Audience’s Preferences
The Importance of Having a Brand Story
Why Your Brand Needs a Tagline
Creating a Brand Guideline Template
Chapter 5 – Using Emotive Storytelling Techniques to Connect with Your Customers
The Power of Emotional Marketing
Why Emotional Marketing Works
How to Utilise Strategic Storytelling to Create an Impactful Brand Story
Customising Your Copywriting with Personalised Communication
Incorporating Social Proof, Testimonials, and Endorsements
Measuring Your Marketing Efforts
Chapter 6 – The Art of Conversion: How to Drive Sales with Compelling Calls-to-Action (CTA)
What is a CTA?
How to Increase Sales with Compelling Copywriting
How to Write Compelling CTAs that Drive Conversions:
Using Persuasive Language and Psychology to Influence Audience Behaviour
Strategies for Optimising Copy to Increase Conversions
Measuring Your CTA’s Impact Through Click-Through Rate (CTR)
Chapter 7 – Leveraging the Power of Search Engine Optimisation (SEO) in Your Copywriting
What is SEO?
The Best SEO Techniques to Improve Your Brand’s Discoverability
How to Integrate Relevant Keywords and Phrases into Your Copy
Strategies for Creating SEO-Friendly Content
On-Page Vs. Off-Page SEO
5 Tools to Conduct Keyword Research, Content Optimisation, and Improving Search Rankings
Chapter 8 – Harnessing AI-Driven Copywriting for Social Media
What is Social Media Marketing?
How to Write Persuasive Advertising Copy for Social Media
Adapting Your Writing Style for Different Social Media Platforms
Communicating Your Brand Story Through Strong Visuals
Using AI-Powered Social Media Marketing Strategies
Chapter 9 – Utilising AI-Powered Copywriting for Email Marketing
Subject Line Optimisation
The Importance of Segmenting Email Lists
Automating Email Workflows
Incorporating AI Tools To Generate Email Copy, Subject Lines, and CTA Buttons
Personalisation and Dynamic Content
A/B Testing Different Email Elements
Top AI-Powered Email Marketing Platforms
Chapter 10 – Creating Your Sales Funnel with an Impactful Landing Page
Defining the Objectives of Your Landing Page
Tailoring Your Content, Messaging, and Design
Creating a Visually Appealing and User-Friendly Website Layout
Making Positive Emotions Work for Your Website
Implementing Conversion-Focused Design Elements
Setting Up Tracking and Analytics to Monitor the Performance of Your Landing Page
Step-by-Step Guide to Developing Your AI-Powered Copywriting Strategy
SPECIAL BONUS: Your Landing Page Checklist
“Must Read”
A must read for all business enthusiasts to accomplish their goals of leading the market. Written in a simple manner made the explanation of the book and the content a wholesome one.
— KUMAr ASHISH
About the Author
Shweta Gandhi earned a bachelor’s with honours in journalism, a post-graduate diploma in print journalism, a master’s degree in fashion journalism, and a certificate in digital strategy and marketing management. She’s a Toronto-based journalist, writer, and editor. Her work has appeared in publications such as CBC Life, Vogue India, ELLE India, Girlboss, Regarding Luxury, and Elixuer. Gandhi has also worked as a digital copywriter for leading retail brands like Canadian Tire and Hudson’s Bay Company.
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Shweta Gandhi 